Brand Social + Campaign Content
I have concepted and developed copy for numerous B2C social posts that have gained thousands of likes. I have also written clever, catchy key messaging and press releases for iconic brand campaigns in the food & beverage space.
Press Releases
OREO and Post Malone Team Up to Bring Fans What Posty Calls "the Best OREO Ever!"
Jameson® Irish Whiskey Raises a Glass to Its Iconic Jameson Black Barrel with Actor Aaron Taylor-Johnson
It Starts with Japanese Seafood: Japan's JFOODO Invites Seafood Lovers to Experience the Unparalleled Taste of Buri and Japanese Scallops
RITZ Welcomes Fans to the RITZ Salty Club in Its Debut Big Game Spot
USPS: Social Media Posts (Instagram + Threads)
Children’s Subscription Boxes + Cookbooks
I have created and edited content for multiple children’s cooking subscription boxes, including America’s Test Kitchen Kids’ Young Chefs’ Club, Preschool Chefs’ Club, and Kitchen Adventures, a collaboration with Little Passports. I also wrote dozens of sidebars that appear in two ATK Kids cookbooks: The Complete Cookbook for Teen Chefs and Kids Can Cook Anything!
Young Chefs’ Club Ocean Box: Desalination Experiment
Kitchen Adventures Beijing, China Box: Intro Card
Kitchen Adventures Buenos Aires, Argentina Box: Pionono Sidebar
ATK Kids’ Kids Can Cook Anything! and The Complete Cookbook for Teen Chefs sidebars
Long-form Digital Content
I wrote 60+ web articles to promote the ATK Kids brand, collaborating with my team to create snappy, SEO-friendly headlines for them. I also worked with the email marketing team to come up with eye-catching subject lines, preheaders, and body copy for the ATK Kids email newsletter.